BCA DEPARTMENT of the college organized a talk on digital marketing . Resource person was Inacio Fernadese. During his session he pointed out few points as follows-social media strategies for Brands.
( wherein the students divided into 4 groups and given a case studies. they present the case study at the end of session)
He also highlighted on
1 Identifying the target audience.
2. Generating Content
3. identifying call to action
-what does your audience do after they arrive on you page
5. Managing Spends
It was nice and interactive session.