Digital Marketing

BCA DEPARTMENT of the college organized a talk on digital marketing . Resource person was Inacio Fernadese. During his session he pointed out few points as follows-social media strategies for Brands.

( wherein the students divided into 4 groups and given a case studies. they present the case study at the end of session)

He also highlighted on

1 Identifying the target audience.


-age group


2. Generating Content





3. identifying call to action

-what does your audience do after they arrive on you page

4. Timing

5. Managing Spends

It was nice and interactive session.